THE CONTENT COMPANY

Bring your business story to life with original, creative content and communications strategy

Welcome! I'm Sharon McKenna, an experienced content creator and communications strategist. My domain expertise in a variety of sectors, including cyber security, healthcare, digital advertising, employee communications and more enables me to create quality content that is credible and compelling. If you need help telling your story to customers, partners, the media or employees, or are looking for a communications manager to support your program, let's connect.

SERVICES

I work directly with clients or through agencies to provide original, research-based content strategies and materials from across the communications spectrum. Delivered on-time, on-brand and on-budget. I also have deep experience leading corporate communications programs. See my client endorsements and some of the companies I work with here.

STRATEGIC CONTENT

Content with a highly specific purpose, audience and desired outcome. This includes ghostwritten blogs and placed articles, media messaging and crisis communications, and thought leadership content such as position papers or industry presentations.

CORPORATE CONTENT

Content that engages and informs key internal stakeholders through company channels: employees, boards and executive teams. Also includes external executive and corporate communications that reflect company values, mission and strategy.

MARKETING AND LEAD GEN CONTENT

Storytelling designed to create product awareness and action through the marketing funnel. Case studies, white papers,

e-books, and product demo videos with a clear call to action are all materials that can help drive leads.

COMMS MANAGEMENT

Short or long term engagement as a communications specialist and manager. This includes building and executing internal and external comms strategies, plans and materials, coordinating with internal teams, and tracking results.

CONTENT PORTFOLIO

A selection of materials from both my consulting work and corporate staff roles that demonstrates compelling storytelling built on sound strategies. More samples are available, just ask. Please note some material is ghostwritten under a byline and some samples are confidential and may only be reviewed by request.

CORPORATE VIDEO REEL

COMING SOON

STRATEGIC CONTENT

MARKETING AND LEAD GENERATION CONTENT

CORPORATE CONTENT

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TESTIMONIALS

In my roles as a consultant and a corporate colleauge, I've worked with some amazing people. Here's what some of them have to say about my work and my process.

I was lucky enough to get to work with Sharon during my time at Amazon on the communications of our Ad Tech business to our agency and brand customers. From our first call, I was so excited to partner together to develop the narrative, improve the story, cut through the jargon, and deliver some great work. Sharon is a great creative communicator and collaborator. She's fast to pick up technical details of any business, and work to distill it in a way that is valuable for those customers. We worked together on articles, whitepapers, and more, and a lot of the messaging we workshopped went beyond articles and made it into our broader messaging and presentations.

-Nick McLachlan, Product Marketing Lead, Roblox

These are a few of the agencies and brands that have entrusted me with their communications and storytelling needs.